Media advisories inform the media about an upcoming event, whether it’s a march, a rally or a press briefing. Think of it as an invitation. Just like an invitation, the goal of an advisory is to grab the reader’s interest and make them want to come.

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The headline is the event. The first paragraph is very short and covers details of the event — location, time, etc.. It might also include information on where to enter the building, where to park and whether refreshments or a meal will be A media advisory is used to alert media about an event and encourage them to attend and/or cover the activity. It should be sent out about one week before the date of your event to the assignment editor or planning desk of a TV or radio news desk, or the appropriate editor/reporter at your local newspaper. The CDC Newsroom contains information for media professionals.

Media Advisory: Bombardier to Report its First Quarter 2019 Financial Results and to Hold its Annual Meeting of Shareholders on Thursday, May 

A media advisory alerts the media, in a concise manner, to upcoming events (like a press conference). Think of it like an invitation that answers only the important questions: Who, What, When, Where, and Why. Key elements of a media advisory. -It should be brief and to the point. A media advisory is a one-page document alerting reporters, journalists, newscasters and all forms of media to an upcoming news event.

Media advisory

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A media advisory is much shorter. It is titled "Media Advisory" at the top with the contact information. The headline is the event.
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Whereas a media advisory offers basic information, a news release creates an image and story that journalists can use alone or use as background when writing a story. Key Elements of a News Release -Your release should be written like an actual news story, in the inverted pyramid style of news writing—with a headline and the most important

Media Advisory: ESO Press Conference about Largest Ever Contract in Ground-based Astronomy.